Warner Bros. Taps Zannel for Mobile Fred Claus Promotion
Nov 03 2007By Chris
Warner Bros. has teamed up with mobile social network provider Zannel to promote their upcoming holiday flick Fred Claus, starring Vince Vaughn and Paul Giamatti.
The Fred Claus Elf Tour and Sweepstakes has some of the elves from the movie traveling across the country and posting photo and video updates to the Zannel profile for the promotion. Based on the pictures that have already been posted, many of their stops include posters or standees for the movie as well.
People who follow the profile’s updates or add it as a friend are automatically entered into a random drawing for a Fred Claus prize pack, including branded mugs, sweaters and more. There are even “Nice” and “Naughty” ink stamps, which just might make it worth it. You have to be a Zannel user to join, obviously.
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